Program Specifications

Program Missions

• To equip students with the essential knowledge, practical skills, and ethical values to excel as effective mass media and communication practitioners.
• To advance knowledge and innovation in communication through quality research and innovative media production.
• To contribute to Cambodian society by fostering a free, viable, and socially responsible media.

Graduate Attributes

The RUPP has four sets of interweaving Graduate Attributes, which have been embedded throughout all our undergraduate and postgraduate courses: these attributes are active and lifelong learners, knowledge of discipline and professionalism, ethical conduct and social responsibility, and communication and teamwork skills. The RUPP graduate attributes are underpinned in all courses that we want our graduates who will:

• Be equipped for ongoing learning and inquiry into their personal development for professional practice, opportunities to acquire professional and cultural skills that enable them to engage thoughtfully and effectively in the workplace context that they encounter at work and socially.
• Communicate effectively with the body of knowledge that underpins professional practice and the ability to make informed decisions for achieving goals.
• Commit to fulfilling the actions and responsibilities of a professional and well-rounded citizen and take responsibility for self-management using skills that contribute to personal and career satisfaction and development.
• Have enhanced cultural, social, and ethical awareness and skills, consistent with a positive role as responsible and engaged members of local, national, regional, and professional communities.

Program Educational Objectives (PEOs)

• PEO 1: Be established media professionals who successfully manage media projects and teams, advancing into positions of increasing responsibility in the Cambodian and regional media industry.
• PEO 2: Be recognized for applying analytical skills, sound ethical judgment, and effective communication strategies to solve complex, real-world challenges in media and communication.
• PEO 3: Contribute positively to society by producing responsible media content and upholding professional standards that support community development and ethical Media practices.

Program Learning Outcomes (PLOs)

After graduating from this program, students will be able to:

Program Duration

It is a full-time programme conducted over a period of four academic years. Each academic year is divided into two semesters.

For the first seven semesters of the programme, students are required to complete five 3-credit courses per semester. Each course comprises of 45 contact hours, delivered in 30 sessions of one-and-a-half hours each.

An exception is made in the final semester (Year 4, Semester 2). Students who have been selected for the capstone track will dedicate their full study load to the completion of their Research Thesis or Creative Media Project, which is equivalent to 15 credits, instead of the standard five courses.

Credit Matter

To be awarded the Bachelor of Arts in Media Management, a student is required to successfully complete a total of 120 academic credits over the four-year duration of the programme. In addition to the academic coursework, students must also successfully complete a mandatory, non-credit internship.

Program Structure (modules/courses)

The B.A. in Media Management is designed as a primarily Industry-Oriented programme, with strong Research-Oriented and Project-Based elements to produce well-rounded graduates. The structure and content encompass a comprehensive construction of curriculum modules that are logically sequenced to support student learning progression and the achievement of the expected program learning outcomes.

The curriculum is structured across three main levels:

• Foundation Courses (Year 1): This level includes university-level general/common courses (e.g., General Psychology, Foundation to Sociology) and core disciplinary introductions (Foundation to Mass Communication, Principles and Practice of Journalism). These courses build the fundamental knowledge and broad perspectives necessary for advanced study.
• Intermediate Courses (Year 2 & 3): This level focuses on developing professional competencies. Students engage with a succession of major-specific courses that build skills in print media, broadcast production, and research methodologies. The courses are planned to be integrated; for example, writing skills are developed alongside visual design skills to build a holistic professional competence.
• Advanced Courses (Year 4): This level focuses on specialization and high-level application. Courses in media management, leadership, and digital convergence prepare students for leadership roles. The curriculum culminates in an advanced specialization pathway, allowing students to choose between a research-oriented thesis or an industry-oriented creative project/exit exam, thereby integrating and demonstrating their cumulative learning.

Degree Requirement / Program Exit Requirements

To be obtain the degree of Bachelor of Arts in Media Management, a student must fulfill all of the following requirements:

• Successfully complete the 120 program’s required credits from Year 1 to Year 4.
• Achieve a minimum cumulative Grade Point Average (GPA) of 2.00 on all coursework.
• Successfully complete the mandatory, non-credit internship and submit a satisfactory report.
• Fulfill all other administrative and financial obligations to the Royal University of Phnom Penh.

Graduation Requirements

Students must earn a minimum of 120 credit points to be eligible for the award of Bachelor of Arts in Media Management. Students have two pathways after completing all the requirements from Year 1 to Year 4 Semester 1:

• Pathway A: Successfully complete and defend the final Research Thesis or Creative Media Project (15 credits).
• Pathway B: Successfully complete the five final semester courses (15 credits) and pass the comprehensive Exit Examination.

For detailed information, please refer to the Graduation Guidelines.

Policy for Credit Transfer Students/ Mobility

In line with the sub-degree of the government, students of other universities who wish to enroll in the BA in Media Management Program are required to follow the procedures below.

• Submit a credit transfer form and their official foundation year transcripts.
• Take a test designed by the department.
• Wait for the approval from the University

Students who wish to go on any exchange or long-term training program shall inform and get approval from the Department and the university’s International Relations Office. Credits for exchange programs can be transferred only if there is an MoU between the two institutions, and if the courses to be taken satisfy the number of credits required and are relevant to the courses provided by the home Department. For the institution without an MoU with the home Department, credit transfer is at the university’s discretion, and is in accordance with the rules and regulations of the university. The students shall get the final approval or equivalent from the International Relations Office of RUPP before applying or attending the exchange program. Students will not be granted study leave for a period greater than one academic year.

Promotion

Students must fulfill all academic and attendance requirements for promotion to the next academic year. To pass any course, a student must achieve a minimum score of 50%.

• a. A student who fails a course in any semester is eligible to sit for a supplementary examination for that semester, provided they have fulfilled the attendance requirements. However, supplementary examinations are not offered for the final semester of the fourth year; students who fail one or more courses in that semester must repeat them.
• b. If a student fails three or more courses in a single semester after taking supplementary examinations, they must repeat that entire semester. Students may repeat a full academic year only once at each year level.
• c. Under no circumstances may a student take more than six years to complete the Bachelor’s degree.
• d. All students are eligible to sit for all semester examinations. However, if a student fails to meet the attendance requirement for any course, their examination score will be invalidated, regardless of performance. The student must then repeat the course automatically and will not be eligible for a supplementary examination. In this case, both the attendance and score records for that course will be marked as ‘F’.
• e. Foundation Year students will not be promoted to the second year if they fail even one course after taking the supplementary examination.
• f. For Years 2 and 3, a student who fails fewer than three courses in a semester after supplementary examinations will be promoted to the next academic year. However, they are required to repeat only those specific failed courses.
• g. Fourth-year students with any outstanding courses from Year 2 to Year 4, Semester 1, are not permitted to sit for the exit examination.

Graduate Profile/Future Careers

Upon completion of the program, graduates are prepared for a variety of careers in the media and communication sector, including:

Career Opportunities

Graduates of the B.A. in Media Management are equipped with a versatile and in-demand skill set, encompassing journalistic integrity, advanced technical production skills, and strategic management competencies. This prepares them for a wide range of career pathways in Cambodia’s dynamic media, communication, and creative industries. Areas of job competency and opportunity include:

• Journalism and Content Creation: Graduates possess the core competencies for roles as Journalists or Reporters for print, broadcast, and digital news outlets; Multimedia Producers creating compelling content for various platforms; and Content Creators for media houses or as independent entrepreneurs. These roles leverage their skills in research, ethical reporting, multi-format storytelling, and technical production.
• Strategic Communication: Graduates are well-prepared for careers as Public Relations Specialists, managing organizational reputation and stakeholder communication, or as Communication Officers within corporate, governmental, and non-governmental organizations (NGOs). These roles utilize the programme’s emphasis on strategic messaging, audience analysis, and campaign management.
• Media Management and Leadership: With a strong foundation in management principles, graduates are positioned to grow into leadership roles such as Media Managers, Newsroom Leaders, or Production Managers. The curriculum’s focus on project management, entrepreneurial journalism, and organizational leadership prepares them to oversee media operations, manage resources, and drive innovation.
• Digital Media and Research: The programme’s focus on emerging digital trends opens doors to roles like Social Media Manager and Data Visualization Specialist. Furthermore, the rigorous research training prepares graduates for positions as Media Researchers in academic institutions, market research firms, or policy organizations.